Effectiveness of the Advertisement through Television
نویسندگان
چکیده
منابع مشابه
Effects of Commercial Breaks Placement on Television Advertisement Effectiveness
A number of researchers have studied the effects of program environment on felt mood and, subsequently, on television advertisement effectiveness. This study focusses on commercial breaks placement, showing that it can influence a viewer’s felt mood that will, in turn, affect his reactions to an advertisement.
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BACKGROUND Anti-tobacco television advertisement campaigns may convey messages on smoking-related health consequences and create norms against giving cigarettes. METHODS Altogether, 156 and 112 slots of a television advertisement "Giving cigarettes is giving harm" were aired on Suzhou and Yizheng, respectively, over one month in 2010. Participants were recruited from 15 locations in Suzhou an...
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In public surveys, the most common complaint about television is the amount of violence depicted on the screen. More than half the programs shown on television are violent, and hundreds of studies have shown that viewing TV violence causes an increase in societal violence. Nevertheless, advertisers continue to sponsor violent programs. For an advertisement to be effective, people should be able...
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ژورنال
عنوان ژورنال: The Batuk
سال: 2020
ISSN: 2565-4934,2392-4802
DOI: 10.3126/batuk.v6i2.34487